HOLA!

“Real G’s move in silence like Lasagna”.

These Lil Wayne lyrics inspired me to become a copywriter.

When I first heard them – time stopped. I was in complete awe! The creativity and wordplay was genius. That’s how rap captivated me and showed me the power of words. 

Then I heard Jay Z say “I’m not a businessman, I’m a business, man” – a simple message but delivered with so much style. So naturally, I graduated from noticing snappy lyrics to witty copy in headlines and decided that this is what I wanted to do.

This led me to Ogilvy, BBH and Leo Burnett where I’ve had the pleasure of writing for Nike, Pringles, Red Bull, Changi Airport, Close Up, Codashop, UOB, Hendrick’s Gin and BMW.

Anyway, maybe rappers are a little like copywriters in some way? We both use our passion for words to tell stories and earn a living – but only one can pull up to work in a Bentley at twenty-three.

So maybe in some way, I’m still a Real G 😎.

I also write other stuff on my medium! If you like reading about food, here’s a story about my dad, the Kitchen Cavalier.

and and and, I like shooting film on @kodakslackk and gettin’ artsy on @udito_pappito

Would be happy to chat!

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