Nike:
Own The Floor
Dancers train, sweat, push their bodies and inspire communities, just like athletes do.
So Nike’s Own The Floor redefined what it means to be an athlete through the stories of Southeast Asia’s dance community.
More than a campaign, Own The Floor was a rallying call to own your story, your style, your identity and the way you move. And, be fearless about leaving it all on the dance floor.
We amplified this rally cry across South East Asia with three local voices.
Lego Sam: Own Your Voice
Through dance, Malaysian B-Boy Lego Sam found the courage to stand up for what he believes in and amplify his community’s voice.
*I took the the lead on Lego Sam’s story and wrote the script for the film, as well as two editorials on the Nike App (screenshots below).
Sophie: Own Your Body (Thailand)
Through dance, Sophie found the power to own her body, embrace her sexuality and challenge gender norms.
AC Bonifacio: Own Your Worth (Philippines)
For AC, who’s always in the spotlight, dance became a way to overcome her insecurities and self-doubt.
Nike App Editorials
I’ve always been a big fan of Nike. Maybe because I’ve played sports all my life and all my idols wore the Swoosh. Nadal, Federer, Nyjah — even my favourite rappers all rocked Nike and had collabs like Travis Scott, Skepta, Dave and more. So when I joined BBH as an intern I remember asking almost every week if I could be a part of a Nike project, and they finally said okay.
T’was an honour!