CALL 1799, The Anti-Scam Helpline! 🎶

I’ve always wanted to write a jingle. So writing one that stuck in my parents’ and friends’ heads, while helping them avoid scams, meant a lot to me.

Scams work because we’re often too quick to click, pay or share our information. As part of Singapore’s Add, Check, Tell anti-scam campaign, we focused on Check, reminding people to pause and verify before acting.

We turned the familiar STOP sign into a visual reminder to STOP and CHECK before falling for a scam.