Changi Airport is an airport unlike any other, so we wanted to show it in a way no other airport has been seen. Using wide-angle photography, extreme angles, and copywriting, we wanted to create a surreal atmosphere and highlight the feeling of magic that is unique to Changi Airport.
Show the world that Changi Airport is the best airport in the world.
This was our brief.
Changi Airport has prided itself on winning the award for the world’s best airport 8 years in a row, until 2022 when Qatar took the crown. We were asked to create a series of print advertisements and banners to show the world why Changi Airport is in fact still the best airport.
And in 2023, Changi Airport was crowned the world’s best airport on Skytrax again.
I’d like to think my team helped, and it was also fun to work on Changi Airport – which also happens to be Singapore’s biggest product.
These were some of the print ads for the Business Traveller and Conde Nast Publications in APAC, Middle East, US and Germany (hence the last KV being translated to german).
This is what it actually means:
Where every seamless transit is a reflection of our endless innovation.
From the moment you arrive at Changi Airport, embrace innovation and service that makes travel smooth and safe. Look forward to boundless possibilities at Changi Airport.
Vote for your favourite airport today.
We also ran a series of banners on these publications digital formats.
