Young Shits 25’ Summer Competition
THE BRIEF:
Swiss Miss is a popular brand of hot cocoa products, leading the category for over 50 years. The brand excels in the wintertime, but summertime? Not so much.
How can we make Swiss Miss the hottest brand of the summer?
FORKPLAY
In Australia, Valentine’s Day lands in the middle of summer—the most romantic day of the year meeting the most erotic season.
So we launched Forkplay: a fine-erotic dining experience designed to awaken the senses and boost libido.
A menu of aphrodisiacs, unexpected pairings and inventive Swiss Miss creations, designed as a slow burn that builds with every bite.
ONE BITE STAND
Late-night food carts for those who aren’t ready to call it a night.
Classic post-party bites, remixed with aphrodisiacs and Swiss Miss to keep the flirtation and chemistry going.
Pop-ups will appear at beaches, summer parties and festivals—because some nights deserve one more bite.
SPICE UP YOUR CART
A Swiss Miss x Amazon collaboration for shopping that sets the mood.
When shoppers add aphrodisiacs like figs, oysters or peppers to their cart, they’ll get a timely prompt to add Swiss Miss Hot Chocolate—the most delicious aphrodisiac of all.
ART DIRECTOR: NUSRAH (bottom left)
COPYWRITER: UDIT (Middle)
Right guy is our buddy Jo, he didn’t work with us on this but he’s a great writer too. I just didn’t have a pic of myself and the Nuzerati.
