‘CLOSE UP’ SITUATIONSHIPS
Valentine’s Day cards are made for couples. But what about people in situationships? More than friends, but not quite committed romantic partners. They deserve some love too.
So Closeup, the brand that brings people closer, created a series of Valentine’s cards for situationships. Because sometimes, you just want to enjoy getting closer without worrying about what comes next.
NOTE: This version of the campaign didn’t go out but my lovely Creative Director Rachel Chew said the lines were too great to waste, so here they are.
Illustrations by BLACK MOTHER BRAZIL