Let’s Get CloseUp!
Are you in a situationship?
A romantic or sexual relationship that isn’t considered to be formal or established?
Great! Now you can gift a card to your Situationship because who says V-day cards are only for traditional relationships!
As the brand that gets people closer, Closeup wants to celebrate situationships.
Because it gives people the freedom to enjoy getting closer without worrying about labels or thinking about the future. No rules, no stress.
NOTE: This version of the campaign didn’t go out but my lovely Creative Director Rachel Chew said the lines were too great to waste, so here they are.
Illustrations by BLACK MOTHER BRAZIL