RACE YOUR NEXT LEVEL
The Toyota Supra has been adored by petrol heads since the early 90s, largely due to its reputation in illegal street racing and made famous by Paul Walker in the Fast and Furious series (when it was still good). While Toyota already revived the Supra in 2022 with the automatic version which outraged the real car people, 2023’s relaunch was all about keeping the heritage alive and emphasising its exterior design.
This years launch targeted a new group of people – successful executives who have a passion for driving and desire to distinguish themselves with their car. They don’t necessarily have to be race-junkies but they want to turns heads, drop jaws and steal the show. They want a car that highlights them being a cut above the rest.