Scam City, 2022 (1260x684)
Apple Pen on Procreate Canvas
Artists Words;
“Just because this page needed some colour, a childish rendition of our city”
UOB SOCIAL.
Writing social copy taught me that words are expensive so I’ll keep it brief.
UOB wanted to educate its clients about scams. Since writing social copy for a heritage Asian bank wasn’t the most sought after task in the agency, it became one of my main roles as a copy intern at BBH. Even so, I really enjoyed breaking down the scam of the week into simple Instagram stories.
10.10, 11.11, 12.12, whichever it is, It’s Sale City before it’s Scam City
Oooh You Wish it Were Real, Hon’ 😼🐟 ~
You’ve Got a Friend in Me…
